On average, dogs who have a healthy weight develop diseases later in life and live longer, yet, obesity is the most common nutritional disorder in companion animals.
So to help our customers adopt healthy feeding habits, our nutrition team has developed proprietary algorithms that calculate a dog’s daily requirements to the nearest 50 calories.
This means our Fresh pouches are perfectly portioned for each dog. Making feeding simpler for our customers and healthier, more varied and delicious for their dogs.
Show me the science
In 2022, we ran a 12-week intervention observation study and followed 12 dogs with an overweight body condition score (BCS) of 7/9 or above.
The dogs were fed a range of low-fat Butternut meals, with portions carefully calculated using our algorithm. Usual treat-giving behaviours and exercise routines remained the same. Here’s a little taster of what we found:
92% of the dogs we studied lost weight
All the dogs had improved energy levels
Overall, our owners all felt less guilty when feeding Fresh and felt motivated to stick to the diet plan