What we’re trying to achieve with Butternut is address the wider issues within the pet food market. Here lies our first battle - what goes into cans of pet food and commercial dry food is just not something we are comfortable with and is the reason the company started.
We have a real focus on making sure our meat is sourced from as close to where we need it as possible and adheres to ethical codes. We like to source our beef, chicken, turkey and lamb from UK and Ireland. While our meals are not currently organic, we try to ensure that all the meat used in our boxes is sourced from UK Red Tractor assured farms.
Offering an organic range of meals is something we’re really interested in branching out into as we grow and develop, but at the moment we’re a small, growing company and this means we just don’t have the margins available to make our entire supply chain organic.