You may have noticed that some of the pouches in your recent box look different to usual. We hope you love the new designs.
That’s because after 10 years of pioneering fresh dog food, we’re refreshing our brand to get ready for the next 10.
While the outside might look a bit different, what’s inside is staying exactly the same
Our fresh food hasn’t changed one bit. Every recipe is still cooked with the same care, to the same sky-high standards you know and trust. And we’re as dedicated as ever to our mission to deliver health and happiness to dogs all over the world. We’ve just had a little groom, so the outside better matches the thought that goes into what’s inside.
Here are some examples of how the new pouches look 👇
You’ll spot our new look rolling out over the next few months
We’ll be updating things carefully, bit by bit. So for a little while, you might notice a mix of old and new logos, colours and imagery across emails, packaging, social media or our website. It won’t affect how you order boxes, change recipes or interact with us, but we wanted to give you a heads up so you know what’s going on.
🐾 Same ingredients
🐾 Same cooking process
🐾 Same delicious meals for your pooch